Plain words for the work
Say it to a non-expert. If they ask what that means, the words are still inside your field.
How to Pitch Yourself
Pitch yourself as the person who does a specific job for a specific kind of client. A résumé reads your history. A pitch gives the listener a reason to reply.
Ein einminütiges Projektvideo
Wer im Raum sitzt
Someone hiring, someone who might partner, a client who asked what you do, or a room that will forget you in an hour. They are deciding whether to answer you.
Under forty-five seconds when you are introducing yourself. Two minutes if they asked. The long version adds one story. It does not add your career from the beginning.
I help [who] [get a result], and the way to start is [one contact or one offer].
Was zu sagen ist, in dieser Reihenfolge
Who you are
Name, and the work in plain words. Title inflation (“strategic catalyst”) makes the next sentence do repair work.
Who you help
The kind of client or colleague, and the problem they bring you. Not every industry you have touched.
The result
What is different after you do the work. One result. If you have a number you can stand behind, use it. If you do not, describe the work, not a fake metric.
One proof
A named engagement, a thing you made, or a role. One. The second proof is for the question.
How to start
The address, the link, or the offer you actually want. “Let me know if I can ever help” is not a start.
Klammern füllen
Hat eine Klammer keine Tatsache, streichen Sie den Satz. Erfinden Sie keine Zahl.
- Name
I’m [name]. I [the work in plain words].
- Who
I work with [who] when they need [the problem] handled.
- Result
Afterwards they [the result you can defend].
- Proof
The one I’d point you to is [the engagement, the work, or the role].
- Start
The way to start is [the contact or the offer].
Was bereitliegen muss
One client type
The person you want to reply. A second type can exist in your work without existing in this pitch.
Proof you can show
A piece of work, a role, or a story the other party would recognise. Nothing you would not say if they were in the room.
A real next step
An email, a booking link, or a specific offer. Decide before you speak.
One result, one person, one way to start
People pitch themselves as a list of qualities: passionate, cross-functional, twenty years. None of those tell the listener what to hire you for. The reply comes from a person, a result, and a door.
This is the shape of a short introduction film: who you are, who you help, the proof, and how to start. The words should come from how you actually talk about the work, not from a slogan written to sound like a brand.
Wo es scheitert
Reciting the résumé
Chronology is what a CV is for. In the room, years without a result are a delay.
“Passionate about”
Passion is not a job. Replace it with the person you help and what changes.
Every industry you have touched
Range reads as no specialty when it leads. Lead with one. Mention range only if they ask whether you have done their case.
No way to reply
A pitch that ends on a vibe makes them nod and lose you. End on the contact.
Zum Film machen
Turn the introduction into a founder card: a short film of who you help, the proof, and how to start.
A founder card starts with an interview. An AI host talks with you, and the script, the picture and the voice come from that conversation. You confirm them before production. A film is delivered only after it passes checks, and charged only once delivered.
In der Beta braucht eine neue Adresse einen Einladungscode. Sonst schreiben Sie an den Vertrieb.
FAQ
How do I pitch myself in an interview?
Use the same four beats, then stop and let them ask. The proof should be the story you want the rest of the interview to be about. Do not walk your whole career.
How long should a self-pitch be?
Under forty-five seconds for an introduction. Two minutes only when they asked you to say more, and the extra time is one story.
What if I do not have a famous client?
You do not need a famous one. You need a true one, or a piece of work you can show. A made-up metric is worse than a modest, specific story.
Is this the same as a personal brand?
A pitch is one conversation. A brand is what stays after many of them. Get the conversation right first: who you help, the result, the proof, the door.