Axiom Lab — FICTIONAL DEMONSTRATION From a pitch deck to an investor video INPUTS Audience: independent retailers who plan weekly stock orders. Problem: sales exports, supplier notes and stock counts live in separate files. Proposed workflow: import a sales file, review a suggested order, approve it with the buyer. Evidence: a concept only. No customers, revenue, accuracy or time savings are claimed. Ask: discuss a small pilot with one store and one category. SUBMITTED NARRATION This is a fictional demonstration, not a customer success story. Meet ShelfSignal, a concept for independent retailers planning their next stock order. Today, the buyer may have a sales export in one window, supplier notes in another, and a separate stock count on the desk. Before making a decision, someone has to put those facts together. ShelfSignal proposes one reviewable workflow. Import the sales file. Look at the suggested order alongside the assumptions. Then let the buyer approve or change it before anything is sent. The concept is about making the decision visible, not promising perfect forecasts. There are no customer results or revenue figures in this demonstration. A sensible next step is a limited pilot: one store, one category, and an agreed way to compare the recommendation with the buyer's decision. That is the conversation this pitch asks to start.