Their phrase
From the last conversation, their job post, or their site. If you have none, you are pitching cold and the first line must say what you observed.
How to Pitch to a Client
Pitch to a client by talking about their situation before you talk about your company. If the first minute still works with your name removed, it is a client pitch.
Qui est dans la salle
A buyer who might hire you: a founder, a marketing lead, a procurement contact, an owner. They may not have asked for a pitch. They are deciding whether a next conversation is worth the calendar.
Five minutes when you asked for the time. Two minutes when you are inside their meeting. The work itself is proposed after they recognise the situation. It is not proposed instead of it.
You are losing [the cost] to [the situation]. We would [three steps], and the next step this week is [a pilot, a scope, or a date].
Quoi dire, dans l’ordre
Their situation, in their words
Use the phrase they used on the last call or on their site. If you have not heard them yet, say what you observed and label it as observation.
The cost of leaving it
Time, money, risk, or a missed season. One cost. Do not invent their internal number. Ask, or use only what is public.
The work
Three steps you would actually do. Not your capabilities page. Steps have an end.
A comparable
Someone in a similar situation and what changed, if you are allowed to say it. If you are not, describe the change without the name, and do not decorate it.
This week
A pilot, a written scope, or a working session with a date. One. “Circling back” is not a step.
Remplissez les crochets
Si un crochet n’a pas de fait, coupez la phrase. N’inventez pas un chiffre.
- Their words
You said [their phrase], or from the outside it looks like [the observation].
- Cost
Left as it is, that [the cost you can defend, or the question you need them to answer].
- Work
We would [step], [step], and [step].
- Comparable
In a similar situation, [what changed]. [Name them only if you may.]
- This week
The next step is [pilot / scope / working session] on [date].
Quoi avoir prêt
A cost you will not invent
Their margin is not yours to guess in front of them. Ask, or stay with what you can see.
Three steps
Written so a sceptical operator could repeat them. Capabilities (“full service”) do not survive that test.
The step this week
Date, duration, and what they leave with. Put it in the invitation before the meeting if you can.
The first minute should survive without your name
Read your opening and delete the company. If the sentence collapses, it was about you. Clients already know you want the work. They do not yet know you understood the work.
A pitch they did not ask for has to earn the second minute. Observation, cost, and a small next step can earn it. A company history cannot.
Là où ça échoue
Credentials before the diagnosis
Logos and years answer “why you” after they agree the problem is real. Before that, they are a delay.
A forty-page leave-behind
They will not read it before they decide on a next meeting. A page with the three steps and the date will.
“Just circling back”
A follow-up with no new fact is a reminder that you want something. Bring a narrower step or a new observation.
Their number, guessed
Quoting a cost you invented feels like flattery until they know the real one. Then it feels like carelessness.
En faire un film
Send the two-minute version as a film before the call, so the meeting starts at their situation instead of at your introduction.
A project video runs about a minute, in three chapters: the painful situation, the solution, and the advantages. You submit the name, the audience, the situation, the solution, how it works, the evidence and the next step, and you can upload a plan, a deck, a PDF or photos. You see the production plan before anything is made. Do not include a result you cannot source. A film is delivered only after it passes checks, and charged only once delivered.
Pendant la bêta, une nouvelle adresse a besoin d’un code d’invitation. Sinon, écrivez aux ventes.
FAQ
How do I pitch to a client who did not ask?
Open with an observation they can correct, not with your offer. Ask for a short working session, not for the whole engagement. The pitch is permission for a better conversation.
Should I discover or pitch?
If you have not heard them, say so and pitch the observation. Save the three steps until they confirm the situation. Pitching a full programme over a guess is how proposals get ignored.
How long should a client pitch be?
Two minutes inside their meeting, five if they gave you the slot. The close is a dated next step, not a summary of your firm.
What if I have no case study I can name?
Describe the change without the name, and only the part you did. No name is fine. A borrowed or inflated result is not.