# Pitch Deck Structure (2026): Slide-by-Slide Outline, Copy-Paste Script & 60s Video Blueprint

> What to put on each slide of your pitch deck: 6-part investor & B2B outline (Problem, Product, Evidence, Business, Team, Ask) with fill-in-the-blank speaker notes, worked example, and 60s video script.

Canonical URL: https://axiomlab.online/how-to-pitch/deck-structure
Published: 2026-10-14 | Updated: 2026-10-14

A pitch deck should help the listener follow your argument. Start with the customer and problem, show how the product helps, separate evidence from assumptions, explain the business and finish with a specific request. Slide count comes after that sequence.

## Visual Beat Breakdown

- **Opening — Customer and problem**: Name a specific user, the task they struggle with and the current alternative. Ground the problem in an observation you can substantiate.
- **Show the change — Product and workflow**: Use a product image or three-step workflow to explain one useful task. Label a prototype as a prototype.
- **Support the claim — Evidence and unknowns**: Show what you have observed and what remains an assumption. Include the source, period and definition for any metric.
- **Explain the model — Market and business**: Define the buyer, pricing hypothesis, relevant alternatives and a bottom-up starting market. State financial assumptions explicitly.
- **Explain who will deliver — Team and execution**: Connect each role to the work ahead. Describe completed milestones and the next risks to resolve; do not invent credentials.
- **Close — Ask and next milestone**: State what you are requesting and what it enables. Put detailed cost assumptions in the appendix if they would interrupt the main story.

## Fill-in Script Template

- **[Problem slide]**: [Customer] currently uses [alternative] to [task]. We observed [specific issue, with source].
- **[Product slide]**: Our [prototype/product] lets them [one workflow]. Here is [visual demonstration].
- **[Evidence slide]**: We have [verified observation]. We have not yet established [unknown].
- **[Business slide]**: The intended buyer is [role]. Our current pricing and delivery assumptions are [assumptions].
- **[Team slide]**: [Person/role] owns [relevant work]. The next milestone is [verifiable output].
- **[Ask slide]**: We are seeking [specific request] to reach [milestone]. The next conversation should resolve [question].

## FAQ

### What should a pitch deck include?

Cover the customer problem, product, evidence, market, business model, relevant alternatives, team and request. The order and number of slides depend on the audience and stage.

### How many slides should a pitch deck have?

There is no universal number. Use the meeting length and recipient’s requirements, then check whether each essential question is answered without overcrowding.

### Is this a downloadable PowerPoint template?

This page provides an outline and speaker-note examples. The linked project brief is an editable text template, not a designed PPTX deck.