Consulting proposal explanation brief Purpose: Walk a client through the diagnosis, pilot scope and decision needed. Client objective: [Add your own information] Observed problem and evidence: [Add your own information] Working diagnosis: [Add your own information] Proposed pilot: [Add your own information] Deliverables and exclusions: [Add your own information] Timeline and responsibilities: [Add your own information] Fee assumptions: [Add your own information] Next decision: [Add your own information] Story order: Reflect the client's problem, explain the diagnosis, outline the pilot and state the decision and next meeting. Review: Use a 90 second recap after discovery. Label hypotheses as hypotheses and keep confidential client detail in the appropriate delivery channel. For a video (if needed): target duration, narration language, required visuals and one next action. Confirm scope and quote before production.