SaaS product introduction brief

Purpose: Explain who the software helps, the job it completes and the next step to evaluate it.

Target user and trigger: [Add your own information]
Current workaround: [Add your own information]
Core workflow: [Add your own information]
Verified capability: [Add your own information]
One proof point: [Add your own information]
Integration or setup needs: [Add your own information]
Demo or signup link: [Add your own information]

Story order: Start with a recognizable task, show the workflow in three steps, explain the resulting change and invite a demo.

Review: A 60–90 second explanation can introduce the product. Capture real screens separately when viewers need to inspect exact interface behavior.

For a video (if needed): target duration, narration language, required visuals and one next action. Confirm scope and quote before production.