部屋を名指しする
投資家、買い手、顧客、委員会、採用する人は、同じ一文を待っていない。下のガイドを選ぶ。
ピッチの仕方
部屋がピッチを決める。部屋を選び、構造を使う。
どのピッチにも共通する四つのこと
繰り返せる一文を残す
席を立ったあとに言えないなら、ピッチはまだ自分の頭の中にある。
主張の横に証拠を置く
数字、名前を出せる顧客、見せられるもの。なければ見たことを言う。市場規模を借りない。
次の一歩に日付を付ける
ビジョンで終えると、決断は聞き手に戻る。金額、パイロット、承認には日付が要る。
場面を選ぶ
How to Pitch to Investors
Pitch to investors by naming the cost of the problem, the proof you have, and the amount you are raising. They decide whether to take the meeting before they decide whether to write the cheque.
How to Pitch a Startup
Pitch a startup as the company, not as a fundraise. Customers, candidates, accelerators, and press should all hear the same first sentence. Only the ask changes.
How to Pitch an Idea
Pitch an idea as a problem you have watched, not as a product you have imagined. The listener should be able to see the workaround. They do not need a roadmap.
How to Pitch a Product
Pitch a product to the person who would use or buy it. Lead with the job and the thing they use today. The spec sheet is what they read after they care.
How to Pitch Yourself
Pitch yourself as the person who does a specific job for a specific kind of client. A résumé reads your history. A pitch gives the listener a reason to reply.
How to Pitch a Business
Pitch a business in the present tense. A buyer, a bank, a partner, or a franchisee is underwriting what the business is, not the story of what it might become.
How to Pitch to a Client
Pitch to a client by talking about their situation before you talk about your company. If the first minute still works with your name removed, it is a client pitch.
How to Pitch a Project
Pitch a project by naming the decision you need. A status update says how the work is going. A pitch asks someone to approve time, money, or their name.
How to Pitch a SaaS
Pitch a SaaS to the person who signs, not the person who clicks. Lead with the tool or the team they already pay, and how soon a first job is done in yours.
How to Pitch an App
Pitch an app by the first session, not by the feature list. The listener should know what happens after they tap the icon, and why it earns a place on the home screen.
How to Make a Pitch Video
A pitch video is the one-minute version of the conversation you want. It is not a trailer for a longer mystery. The decision, the proof, and the next step have to be in the film.
よくある質問
How long should a pitch be?
The version that has to travel is about a minute, and it already contains the point. When they give you the room, go to three or ten minutes.
What is the difference between a pitch and a pitch deck?
A pitch is the few sentences they can repeat. A deck is what they flip while you talk. Send a one-minute film when you ask for the meeting.
How do I pitch if I do not like presenting?
Fill the brackets with facts, cut every sentence that has no fact, and read it. A one-minute film can say it before you walk in.
Should a pitch open with an introduction?
Only when they came to meet you. Investors, clients, and committees need the cost, the decision, or their own situation first.