방을 지명하세요
투자자, 구매자, 고객, 위원회, 채용을 결정하는 사람은 같은 문장을 기다리지 않습니다.
피치하는 법
자리가 피치를 정합니다. 자리를 고르고 구조를 쓰세요.
모든 피치가 하는 네 가지
반복할 수 있는 한 문장을 남기세요
자리를 떠난 뒤 말할 수 없다면 피치는 아직 당신 머릿속에 있습니다.
주장 옆에 증거를 두세요
숫자, 이름을 댈 수 있는 고객, 보여줄 수 있는 것. 없으면 본 것을 말하세요.
다음 단계에 날짜를 붙이세요
비전으로 끝나면 결정은 청자에게 돌아갑니다. 금액, 파일럿, 승인에는 날짜가 필요합니다.
자리를 고르세요
How to Pitch to Investors
Pitch to investors by naming the cost of the problem, the proof you have, and the amount you are raising. They decide whether to take the meeting before they decide whether to write the cheque.
How to Pitch a Startup
Pitch a startup as the company, not as a fundraise. Customers, candidates, accelerators, and press should all hear the same first sentence. Only the ask changes.
How to Pitch an Idea
Pitch an idea as a problem you have watched, not as a product you have imagined. The listener should be able to see the workaround. They do not need a roadmap.
How to Pitch a Product
Pitch a product to the person who would use or buy it. Lead with the job and the thing they use today. The spec sheet is what they read after they care.
How to Pitch Yourself
Pitch yourself as the person who does a specific job for a specific kind of client. A résumé reads your history. A pitch gives the listener a reason to reply.
How to Pitch a Business
Pitch a business in the present tense. A buyer, a bank, a partner, or a franchisee is underwriting what the business is, not the story of what it might become.
How to Pitch to a Client
Pitch to a client by talking about their situation before you talk about your company. If the first minute still works with your name removed, it is a client pitch.
How to Pitch a Project
Pitch a project by naming the decision you need. A status update says how the work is going. A pitch asks someone to approve time, money, or their name.
How to Pitch a SaaS
Pitch a SaaS to the person who signs, not the person who clicks. Lead with the tool or the team they already pay, and how soon a first job is done in yours.
How to Pitch an App
Pitch an app by the first session, not by the feature list. The listener should know what happens after they tap the icon, and why it earns a place on the home screen.
How to Make a Pitch Video
A pitch video is the one-minute version of the conversation you want. It is not a trailer for a longer mystery. The decision, the proof, and the next step have to be in the film.
자주 묻는 질문
How long should a pitch be?
The version that has to travel is about a minute, and it already contains the point. When they give you the room, go to three or ten minutes.
What is the difference between a pitch and a pitch deck?
A pitch is the few sentences they can repeat. A deck is what they flip while you talk. Send a one-minute film when you ask for the meeting.
How do I pitch if I do not like presenting?
Fill the brackets with facts, cut every sentence that has no fact, and read it. A one-minute film can say it before you walk in.
Should a pitch open with an introduction?
Only when they came to meet you. Investors, clients, and committees need the cost, the decision, or their own situation first.