Material you can stand behind
PPTX, PDF, images or text. Remove pages you cannot show. Keep numbers, customers and results only when you have a source and the right to use them.
Project video · about 60 seconds · 16:9
Project video: turn a plan or deck into a one-minute film
A plan or pitch deck often dies before page four once it travels without you. A project video turns that material into one film a stranger can finish: who is stuck, how the work changes, which fact has a source, and the single step you want next.
Open self-serve sign-up · Free material analysis or script review before production · Limited-time HK$1/film (see pricing)
Who it is for
The minute before an investor opens the full plan. They need the progress and the ask first. Keep fundraising as the only request. Hiring and sales belong in other films.
An internal go-ahead. People who missed the meeting still need the decision, the work it changes, the cost of waiting, and the owner. The film is built to be forwarded.
The opening of a partnership talk. The other side sees what you do, where the work breaks, and what you want to confirm together before the next call.
Four things to prepare
One audience
Name the investor, the approval committee or the partner. That choice sets the opening scene and the one action at the end.
One scene a stranger can picture
Replace the industry backdrop with one job in progress. A loading bay jammed every morning is usable. A trillion-dollar logistics market is not.
One next step
Book a demo, confirm a pilot scope, or approve one decision. A one-minute film carries one request.
Four beats in a minute
The production shape is about 60 seconds: problem, solution, advantages. The public ShelfSignal film is a fictional piece made from a text brief, about 74 seconds. It shows how a brief, a script and a film line up. It is not proof of what happens after a customer uploads a deck.
| Time | Beat | What to say |
|---|---|---|
| 00–12s | Problem | Who is doing what, where the handoff breaks, and the concrete consequence. Enter the scene in the first sentence. |
| 12–32s | Solution | Define the project in one sentence, then two or three actions by the people involved. Each action answers the break you just showed. |
| 32–50s | Evidence | One to three advantages with a source. If you have no data, say it is a hypothesis. A target is not a result. |
| 50–60s | Ask | The name appears once. One ask remains: a demo, a pilot, or an approval. |
How this sits next to the other films
A product video is about one product
Thirty seconds for a buyer: scene, benefits, and how to buy. A project video is about work that needs approval or investment.
A founder card is about one person
Photos and checkable career facts become a 30–90 second vertical film. In a project video the subject is the problem and the plan, not a résumé.
An expert interview starts with a conversation
An AI host asks questions, then you approve the script. A project video starts from the deck, PDF or images you already have.
A story ad opens on a scene
The product arrives late. A project video states the work in the first lines. The story-ad entry is not open yet.
Write your own minute in this order
Write the ending first. For example: “Can the operations lead confirm by Thursday a two-week pilot that replaces the first morning’s manual sort?” Then walk backward. A night supervisor cannot find the previous shift’s stock-outs, and three vans are already blocking the bay when the shop opens at 8.
The solution is two actions: drivers arrive in one window, and the supervisor sees which order is still on the truck. If the only support is your own watch, say “this is what we saw across two weeks on the dock.” Do not write “40% more efficient.”
The public ShelfSignal film is there for the shape: a fictional project, from a text brief through a script to a film of about 74 seconds. Watch how the story closes. The numbers in it are not your results.
What this film does not do
It does not read every slide. What remains is one scene, one plan, one sourced fact, and one request.
It does not prove fundraising or sales. The public demo is a labeled fictional project.
It does not charge before you confirm. Material analysis is free. Production starts after you review the suggested length. Prepaid HKD balance is charged for a delivered film that passes checks.
Questions before you start
Can I start from a business plan, a pitch deck or an internal PPT?
Yes. Upload PPTX, PDF or images, and name the audience plus the one action you want. The service analyses the material first. Production starts after you confirm the plan.
Is this the same as a five-minute live pitch?
No. The five-minute guide is a plan for when you speak in person. A project video is an about-60-second film someone can forward on its own.
What if I have no customer numbers?
Describe the steps you have actually done, and mark what is still a hypothesis. A labeled assumption belongs in this film. An invented result does not.
Can I sign up and produce today?
Yes. Sign up directly with Google or an email verification code—no invite code needed. Upload materials for free analysis with a HK$0 balance, then top up (from HK$20; limited-time HK$1/film) when you confirm production.
How soon is the film ready?
It depends on the material, the queue and any review. There is no fixed-minute promise. A film that fails checks is not charged.
Is the public ShelfSignal film a customer case?
No. It is a fictional demonstration, about 74 seconds, made from a text brief, so you can see how the brief, the script and the film correspond.